SHOW, don’t just Tell. This is a business slogan that resonates throughout our industry when it comes to selling building materials. Customers having the ability to handle a roof shingle, see the exact shade of brown on a deck board, or test the sturdiness of a piece of siding can make all the difference when it comes to their purchasing decision.
At Lumbermen’s, we recognize the importance of a good product display, and we partner with our dealers to showcase our products to their customers in creative and informative ways within their showroom space.
Looking for inspiration? Check out some of the displays that we’ve created:
AZEK & TimberTech Decking and Railing
Great American Spaces
Evolve Stone
Outdoor Living
Interested in a display for your showroom? Connect with your Lumbermen’s sales rep and let’s work together!
5 Ways to Upsell Your Deck Jobs
Margins on standard decks can be tight, but there’s an easy way to improve your bottom line. By adding a few high-value features, you can turn a basic deck into a more functional, finished outdoor space your customers will appreciate.
Making Social Media Manageable (Free Template Download for Dealers and Builders)
When I talk with our dealers about their social media efforts, most already understand its importance and the role it plays in building a brand. Where they tend to struggle, however, is with two simple questions: What should we post? and Who’s going to do it?
Developing Tomorrow’s Leaders in Building Materials: Insights from Lumbermen’s Leadership
How can companies support the next generation while honoring the industry’s deep expertise? And what can job seekers learn from those already leading the way? We asked Lumbermen’s leadership to share their insights.
Residential Cabinetry Offerings by Lumbermen’s
With countless styles, materials, construction methods, and price points available, choosing the right cabinetry can sometimes feel overwhelming. For homeowners, the decision often balances aesthetics, durability, and budget.
Top Dealers Recognized for Cabinet Sales
Last month, following our annual Product Fair, we hosted a special event to celebrate our top-performing dealers at The Atrium at Uccello’s in downtown Grand Rapids.
Making Safety Personal: Lumbermen’s Winter Safety Challenge
This winter, Lumbermen’s launched a Winter Safety Challenge designed to help employee owners reconnect with their personal “why” for working safely.