Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.
Capture Once, Create More: How Dealers Can Make Content Work Harder
Finding time to build the habit of documenting projects, products and customer interactions can feel daunting. The good news is that you don’t need to create something new every time you want to post. One useful video, photo or customer story can become multiple marketing assets.
Aesthetic Trends Going Mainstream in Kitchen Design
Recently, our team visited the MasterBrand headquarters and enjoyed a presentation on cabinetry trends by Stephanie Pierce, Senior Director of Marketing and Innovation.
Lumbermen’s New Partnership with James Hardie
Shawn Montague answered questions about how this partnership was formed, what it means for our customers, and where it can take the company in the future.
Lumbermen’s Named Strategic Distribution Partner by James Hardie
Through this strategic partnership, Lumbermen’s will now offer James Hardie’s complete portfolio of exterior building products, including Hardie® siding and trim, as one of only two distribution partners to represent its portfolio.
AI for Building Materials Marketing: 5 Best Practices
Artificial intelligence has quickly become one of the most valuable marketing tools available, especially for building materials dealers who don’t have a dedicated marketing person or department.
Decora & Mid Continent Cabinetry Now Available
Lumbermen’s is pleased to introduce two new cabinet lines, including Decora and Mid Continent.
Lumbermen’s Expands Door Solutions with New EMTEK Hardware Partnership
Lumbermen’s is pleased to announce a new partnership with EMTEK, giving customers access to premium door hardware that perfectly complements the doors we manufacture.
Training Made Easier: Downloadable Diagrams for Your Team
We’ve created a series of visual training guides that break down the key components of decks, roofs and siding systems. These diagrams are designed to help new team members quickly become familiar with industry terminology, product components, and construction basics.
5 Ways to Upsell Your Deck Jobs
Margins on standard decks can be tight, but there’s an easy way to improve your bottom line. By adding a few high-value features, you can turn a basic deck into a more functional, finished outdoor space your customers will appreciate.
Making Social Media Manageable (Free Template Download for Dealers and Builders)
When I talk with our dealers about their social media efforts, most already understand its importance and the role it plays in building a brand. Where they tend to struggle, however, is with two simple questions: What should we post? and Who’s going to do it?