Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.
Making Social Media Manageable (Free Template Download for Dealers and Builders)
When I talk with our dealers about their social media efforts, most already understand its importance and the role it plays in building a brand. Where they tend to struggle, however, is with two simple questions: What should we post? and Who’s going to do it?
Developing Tomorrow’s Leaders in Building Materials: Insights from Lumbermen’s Leadership
How can companies support the next generation while honoring the industry’s deep expertise? And what can job seekers learn from those already leading the way? We asked Lumbermen’s leadership to share their insights.
Residential Cabinetry Offerings by Lumbermen’s
With countless styles, materials, construction methods, and price points available, choosing the right cabinetry can sometimes feel overwhelming. For homeowners, the decision often balances aesthetics, durability, and budget.
Top Dealers Recognized for Cabinet Sales
Last month, following our annual Product Fair, we hosted a special event to celebrate our top-performing dealers at The Atrium at Uccello’s in downtown Grand Rapids.
Making Safety Personal: Lumbermen’s Winter Safety Challenge
This winter, Lumbermen’s launched a Winter Safety Challenge designed to help employee owners reconnect with their personal “why” for working safely.
Lessons From the Show Floor: Rethinking Marketing in the New Year
Fresh conversations at our Product Fair revealed a few surprising marketing lessons. One simple mindset shift could change your results.