Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.
Deck the Door with Care: 5 Holiday Decorating Tips
The holidays are the perfect time to add warmth and cheer to your home’s exterior. But before you hang that wreath or wrap your garland, it’s important to make sure your décor won’t harm your door’s finish. These tips will help you create a festive look, without leaving a mark.
A Dealer’s Guide to Getting Found Online: Understanding SEO
What is SEO? Chances are, if you already have a website, you have heard this term used many times. SEO stands for Search Engine Optimization and it refers to how easy it is to find your company's website, social media, and contact info online. The main way people find this content online is through Google [...]
Managing Client Expectations in the Fall: A Guide for Residential Contractors
As temperatures drop and the days grow shorter, fall often becomes one of the busiest seasons for residential builders and contractors. Homeowners are eager to complete projects before winter weather arrives, and many want everything wrapped up before the holidays. While this seasonal rush can create valuable opportunities, it also brings challenges when it comes to managing client expectations.
Shaping the Future: Recruiting and Developing Emerging Leaders in the Building Materials Industry
We asked our young Employee Owners and interns what it will take to attract top talent and shape the future of building materials.
6 Benefits of Stock and Semi-Custom Cabinets vs. Fully Custom Cabinetry
Whether you’re a designer helping clients bring their vision to life or a homeowner thinking about your own renovation, stock and semi-custom cabinets offer a smart alternative to fully custom cabinetry—providing the look, functionality, and durability you want, often with less stress and at a more accessible price.
Don’t Let Customers Pass You By: Keep Your Google Business Profile Fresh
An estimated 92% of all online search traffic happens via Google, which is why it is so important to make sure that your business is easy to find with robust and correct information.