Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.
Decora & Mid Continent Cabinetry Now Available
Lumbermen’s is pleased to introduce two new cabinet lines, including Decora and Mid Continent.
Lumbermen’s Expands Door Solutions with New EMTEK Hardware Partnership
Lumbermen’s is pleased to announce a new partnership with EMTEK, giving customers access to premium door hardware that perfectly complements the doors we manufacture.
Training Made Easier: Downloadable Diagrams for Your Team
We’ve created a series of visual training guides that break down the key components of decks, roofs and siding systems. These diagrams are designed to help new team members quickly become familiar with industry terminology, product components, and construction basics.
5 Ways to Upsell Your Deck Jobs
Margins on standard decks can be tight, but there’s an easy way to improve your bottom line. By adding a few high-value features, you can turn a basic deck into a more functional, finished outdoor space your customers will appreciate.
Making Social Media Manageable (Free Template Download for Dealers and Builders)
When I talk with our dealers about their social media efforts, most already understand its importance and the role it plays in building a brand. Where they tend to struggle, however, is with two simple questions: What should we post? and Who’s going to do it?
Developing Tomorrow’s Leaders in Building Materials: Insights from Lumbermen’s Leadership
How can companies support the next generation while honoring the industry’s deep expertise? And what can job seekers learn from those already leading the way? We asked Lumbermen’s leadership to share their insights.
