When I talk with our dealers about their social media efforts, most already understand its importance and the role it plays in building a brand. Where they tend to struggle, however, is with two simple questions: What should we post? and Who’s going to do it?
Our template is designed to spark ideas and provide structure. You don’t need to use every prompt, but it should help you think more strategically about the type of content you share and when.
Plan Around Your Products
Timing matters. Align your content with the seasonality of your products to maximize visibility. For example, you could highlight interior products like Great American Spaces ahead of winter and showcase outdoor materials like AZEK TimberTech decking in the spring.
Show the Human Side of Your Business
People like doing business with companies that value their employees. Photos and videos featuring your team help people connect with the faces behind your brand, making your business more approachable and trustworthy.
Demonstrate Your Expertise
Leverage Testimonials & Success Stories
Customer feedback is powerful. A quote from a homeowner or builder carries weight because it’s authentic. Before-and-after photos are especially engaging and help tell a compelling story of your offerings and work. We also offer more tips on how to collect this kind of content here.
Once you have a plan, the next question is execution. Who’s responsible for gathering and posting content? If you don’t have a dedicated person, consider sharing the responsibility across your team (see the “Assigned to” column in the spreadsheet!). Don’t overlook younger employees; they often bring fresh ideas, creativity, and natural comfort with technology and social platforms. There are also tools, like Hootsuite, that you can consider implementing, which can make scheduling and cross posting easier.
– Written by Jill Carroll, Director of Marketing
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