As the weather cools and we prepare for what’s predicted will be a particularly cold winter, now is a great time to promote your storm door offerings. In this article, we share actionable steps and valuable tools to help you elevate your sales game and drive sales!
As the weather cools and we prepare for what’s predicted will be a particularly cold winter, now is a great time to promote your storm door offerings. In this article, we share actionable steps and valuable tools to help you elevate your sales game and drive sales!
1. Create an Impressionable Display
Your display isn’t just about showcasing products; it’s about creating an immersive experience for your customers. That’s why Larson is currently offering a “Display Refresh” promotion offering up to $400 in co-op funds for display support.
For more information, click here or connect with your Lumbermen’s Rep.
Create an Impressionable Display
Your display isn’t just about showcasing products; it’s about creating an immersive experience for your customers. That’s why Larson is currently offering a “Display Refresh” promotion offering up to $400 in co-op funds for display support.
For more information, click here or connect with your Lumbermen’s Rep.
2. Train your Team
Your staff are your greatest assets when it comes to selling. Equip them with the knowledge and tools they need to confidently engage with customers and address their questions. The Lumbermen’s Sales Reps recently went through extensive training with Larson and are eager to share their knowledge and resources. Consider incentivizing your staff with engaging contests or rewards to keep your team motivated!
Train your Team
Your staff are your greatest assets when it comes to selling. Equip them with the knowledge and tools they need to confidently engage with customers and address their questions. The Lumbermen’s Sales Reps recently went through extensive training with Larson and are eager to share their knowledge and resources. Consider incentivizing your staff with engaging contests or rewards to keep your team motivated!
3. Entice your Audience with a Special Discount
Larson had a fall special running through October 31. Dealers will receive 6% off the purchase of 25-50 stock doors and 10% off the purchase of 51 or more. Restrictions apply.
Please click here for complete details.
Entice your Audience with a Special Discount
Larson had a fall special funning through October 31. Dealers will receive 6% off the purchase of 25-50 stock doors and 10% off the purchase of 51 or more. Restrictions apply.
Please click here for complete details.
4. Create a Marketing Plan for Builders and Homeowners
With your space primed and your team empowered, it’s time to amplify your reach through targeted marketing efforts. For broader outreach, leverage a mix of digital and traditional marketing tactics—from social media campaigns to direct mail initiatives.
Create a Marketing Plan for Builders and Homeowners
With your space primed and your team empowered, it’s time to amplify your reach through targeted marketing efforts. For broader outreach, leverage a mix of digital and traditional marketing tactics—from social media campaigns to direct mail initiatives.
Marketing tools available to you:
- Flyers that can be customized with your logo and contact information. Click here for an example.
- Social media graphics (upon request).
- “6 Advantages of Storm Doors” article that you can share via email or on social media.
In search of more marketing assistance? Reach out to your Sales Rep or our marketing department for personalized assistance.
By implementing these proven strategies, you’ll not only enhance your storm door sales performance but also establish yourself as a trusted partner in outdoor living solutions. As always, let us know how we can help!
Marketing tools available to you:
- Flyers that can be customized with your logo and contact information. Click here for an example.
- Social media graphics (upon request).
- “6 Advantages of Storm Doors” article that you can share via email or on social media.
In search of more marketing assistance? Reach out to your Sales Rep or our marketing department for personalized assistance.
By implementing these proven strategies, you’ll not only enhance your storm door sales performance but also establish yourself as a trusted partner in outdoor living solutions. As always, let us know how we can help!
Additional Industry Articles
Culture, Challenges, and Opportunities: A Q&A with Jeff Malloch, VP of Building Materials
As part of Lumbermen\\’s exciting expansion of Door Manufacturing and Distribution operations in Minnesota, we were thrilled to welcome Shawn Klysen to our team as Senior Sales Advisor in December.
In this Q&A, Shawn shares his insights on the industry, his plans for driving success in Minnesota, and what excites him most about joining the Lumbermen’s family.
Spring for Storm Doors—2 Great Options from Larson & Lumbermen’s
After a long, dark winter, Midwest homeowners are eager for fresh air and sunlight, making spring the perfect time to promote storm doors to your customers.Lumbermen’s proudly offers a comprehensive inventory of Larson Storm Doors, ensuring we are your go-to source for their products.
3 Strategies to Grow Your Decking Business
Growing your decking business requires more than just quality craftsmanship—it takes strategic planning and effective customer engagement. Whether you’re looking to attract new clients, improve your sales approach, or enhance your brand’s visibility, having the right tools and knowledge at your disposal is essential. Here we explore three key strategies to help you expand your reach and increase your success.
4 Reasons Dealers Should Use Email Marketing to Connect with Customers
When meeting with Dealers to talk about marketing, I usually ask if they are using email marketing. Often, they aren’t—despite having a decent list of names and email addresses. The truth is, email marketing is a powerful tool for strengthening relationships with customers.
4 Steps to Elevating Your Decking Sales
Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we’ll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2025.
Q&A with Shawn Klysen, Senior Sales Advisor, Minnesota Door Division
As part of Lumbermen’s exciting expansion of Door Manufacturing and Distribution operations in Minnesota, we were thrilled to welcome Shawn Klysen to our team as Senior Sales Advisor in December.
In this Q&A, Shawn shares his insights on the industry, his plans for driving success in Minnesota, and what excites him most about joining the Lumbermen’s family.
Preventing Frost and Condensation: Tips for Homeowners with Therma-Tru Entry Doors
When temperatures drop to zero degrees or below, it’s common for door dealers to receive calls from homeowners concerned about condensation and frost forming on their windows and doors. Aluminum components like ADA sills and astragals are more likely to form frost during these conditions due to the transference of exterior cold, mixed with warm moist air in the home.
Rethinking Relationship Building: Creating Unique Experiences Beyond the Golf Course
Are the events you plan aligned with what your customers really want? It’s important that they genuinely enjoy their time with you, so why not ask them what they’d like to do? You might be surprised by their suggestions.
4 Simple Tips to Elevate Your Marketing
We asked the Lumbermen’s Marketing team members to each share one tip Dealers can consider when amping up their marketing efforts this fall.
Lumbermen’s & Therma-Tru Launch Social Media Campaign Aimed to Drive Leads to Dealer
Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products.
Navigating Your Business in Uncertain Times
While the ride in the building materials industry has been pretty incredible the past couple of years, the truth is that a potential slowdown is looming. We can hope for changes addressing inflation and high interest rates, but in the meantime the focus should be on what you can control. Choose to take this time to finally take a breath and reevaluate your business and strategy.
Unlocking Innovation: Door Industry Highlights from the International Builders Show 2024
Every year, Las Vegas welcomes members of the building industry to the International Builders Show, and Lumbermen’s was there, along with thousands of other folks from around the world! There is so much to see and do, it is hard to take it all in, so here are some highlights from our friends in the Door industry and what they are excited about in 2024.
6 Advantages of Storm Doors
Storm doors are often an overlooked feature in many homes, yet they offer a wide range of benefits that can enhance both the aesthetics and functionality of your living space. Here we explore the many advantages of storm doors, from energy efficiency and security to natural light and improving indoor comfort.
State of the Industry: Mid-Year Market Outlook
In this Q&A, Shawn Montague, VP of Building Materials, shares his perspective on the current state of the industry and offers advice for addressing economic concerns.
He also offers some predictions for 2024 and encouragement on how to proceed with optimism!
Culture, Challenges, and Opportunities: A Q&A with Jeff Malloch, VP of Building Materials
As part of Lumbermen\\’s exciting expansion of Door Manufacturing and Distribution operations in Minnesota, we were thrilled to welcome Shawn Klysen to our team as Senior Sales Advisor in December.
In this Q&A, Shawn shares his insights on the industry, his plans for driving success in Minnesota, and what excites him most about joining the Lumbermen’s family.
Spring for Storm Doors—2 Great Options from Larson & Lumbermen’s
After a long, dark winter, Midwest homeowners are eager for fresh air and sunlight, making spring the perfect time to promote storm doors to your customers.Lumbermen’s proudly offers a comprehensive inventory of Larson Storm Doors, ensuring we are your go-to source for their products.
3 Strategies to Grow Your Decking Business
Growing your decking business requires more than just quality craftsmanship—it takes strategic planning and effective customer engagement. Whether you’re looking to attract new clients, improve your sales approach, or enhance your brand’s visibility, having the right tools and knowledge at your disposal is essential. Here we explore three key strategies to help you expand your reach and increase your success.
4 Reasons Dealers Should Use Email Marketing to Connect with Customers
When meeting with Dealers to talk about marketing, I usually ask if they are using email marketing. Often, they aren’t—despite having a decent list of names and email addresses. The truth is, email marketing is a powerful tool for strengthening relationships with customers.
4 Steps to Elevating Your Decking Sales
Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we’ll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2025.
Q&A with Shawn Klysen, Senior Sales Advisor, Minnesota Door Division
As part of Lumbermen’s exciting expansion of Door Manufacturing and Distribution operations in Minnesota, we were thrilled to welcome Shawn Klysen to our team as Senior Sales Advisor in December.
In this Q&A, Shawn shares his insights on the industry, his plans for driving success in Minnesota, and what excites him most about joining the Lumbermen’s family.
Preventing Frost and Condensation: Tips for Homeowners with Therma-Tru Entry Doors
When temperatures drop to zero degrees or below, it’s common for door dealers to receive calls from homeowners concerned about condensation and frost forming on their windows and doors. Aluminum components like ADA sills and astragals are more likely to form frost during these conditions due to the transference of exterior cold, mixed with warm moist air in the home.
Rethinking Relationship Building: Creating Unique Experiences Beyond the Golf Course
Are the events you plan aligned with what your customers really want? It’s important that they genuinely enjoy their time with you, so why not ask them what they’d like to do? You might be surprised by their suggestions.
4 Simple Tips to Elevate Your Marketing
We asked the Lumbermen’s Marketing team members to each share one tip Dealers can consider when amping up their marketing efforts this fall.
Lumbermen’s & Therma-Tru Launch Social Media Campaign Aimed to Drive Leads to Dealer
Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products.
Navigating Your Business in Uncertain Times
While the ride in the building materials industry has been pretty incredible the past couple of years, the truth is that a potential slowdown is looming. We can hope for changes addressing inflation and high interest rates, but in the meantime the focus should be on what you can control. Choose to take this time to finally take a breath and reevaluate your business and strategy.
Unlocking Innovation: Door Industry Highlights from the International Builders Show 2024
Every year, Las Vegas welcomes members of the building industry to the International Builders Show, and Lumbermen’s was there, along with thousands of other folks from around the world! There is so much to see and do, it is hard to take it all in, so here are some highlights from our friends in the Door industry and what they are excited about in 2024.
6 Advantages of Storm Doors
Storm doors are often an overlooked feature in many homes, yet they offer a wide range of benefits that can enhance both the aesthetics and functionality of your living space. Here we explore the many advantages of storm doors, from energy efficiency and security to natural light and improving indoor comfort.
State of the Industry: Mid-Year Market Outlook
In this Q&A, Shawn Montague, VP of Building Materials, shares his perspective on the current state of the industry and offers advice for addressing economic concerns.
He also offers some predictions for 2024 and encouragement on how to proceed with optimism!