Industry Articles

Lumbermen’s & Therma-Tru Launch Social Media Campaign Aimed to Drive Leads to Dealer

June 3rd, 2024 by Caleb Krugman

Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.

Piece By Piece Podcast, Episode 3: Developing and Leading a Sales Team

Lumbermen’s is proud to present Episode 3 of our Piece By Piece business podcast. "I really believe that there is a difference between motivation and discipline," shares Shawn Montague, Vice President of Building Materials. "So finding disciplined people who are intrinsically motivated...that's one of the first things that we look for." Join us for a [...]

Enhancing Your Showroom with Inspirational Product Displays

SHOW, don't just Tell. This is a business slogan that resonates throughout our industry when it comes to selling building materials. Customers having the ability to handle a roof shingle, see the exact shade of brown on a deck board, or test the sturdiness of a piece of siding can make all the difference when [...]

Navigating Your Business in Uncertain Times

While the ride in the building materials industry has been pretty incredible the past couple of years, the truth is that a potential slowdown is looming. We can hope for changes addressing inflation and high interest rates, but in the meantime the focus should be on what you can control. Choose to take this time to finally [...]

Piece By Piece Podcast, Episode 2: Developing Customer Relationships

Lumbermen’s is proud to present Episode 2 of our Piece By Piece business podcast. During this conversation, Shawn Montague, Vice President of Building Materials, dives in to the balance of achieving great results, while also caring for others. "Developing relationships with your customer requires providing value, while also achieving an understanding of each customer’s needs," [...]

4 Steps to Elevating Your Decking Sales

Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2024. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]

Unlocking Innovation: Door Industry Highlights from the International Builders Show 2024

Every year, Las Vegas welcomes members of the building industry to the International Builders Show, and Lumbermen’s was there, along with thousands of other folks from around the world! There is so much to see and do, it is hard to take it all in, so here are some highlights from our friends in the [...]

Piece By Piece Podcast, Episode 1: Business Strategies for 2024

  Welcome to Piece by Piece, a new Podcast by Lumbermen's! In this episode, Shawn Montague, VP of Building Materials, talks about strategies and expectations for 2024. "Find a way to create win-win scenarios between all the people that are involved in your business" was one strategy shared. Subscribe to us on YouTube to catch [...]

Taking Door Frames To The Next Level

Recently, Lumbermen’s took a group of dealer partners on a tour of GM Wood Products, a manufacturer that specializes in high performing door frame components. The group was impressed by what they saw from GM in terms of the company’s capabilities and offerings for 2024. GM Wood Products has a state of art facility with […]

3 Ways to Add Warmth with Stone, Beams and Wood Paneling Accents

When it comes to creating a cozy and inviting atmosphere in your home, few design elements rival the timeless appeal of natural elements like stone and wood. Not only do they bring a touch of elegance, but they also add warmth and character to any space. Here we explore the transformative power of these products [...]

6 Advantages of Storm Doors

Storm doors are often an overlooked feature in many homes, yet they offer a wide range of benefits that can enhance both the aesthetics and functionality of your living space. Here we explore the many advantages of storm doors, from energy efficiency and security to natural light and improving indoor comfort. Enhanced Energy Efficiency: Storm [...]


Unlocking Innovation: Door Industry Highlights from the International Builders Show 2024

March 12th, 2024 by Caleb Krugman
IBS entrance

Every year, Las Vegas welcomes members of the building industry to the International Builders Show, and Lumbermen’s was there, along with thousands of other folks from around the world! There is so much to see and do, it is hard to take it all in, so here are some highlights from our friends in the Door industry and what they are excited about in 2024.

Simpson Door Company

One of the first booths we visited was Simpson Door Company, producers of some of the best wood doors in North America. The display that immediately caught our eye was the pivot door system, featuring a Monster XL-sized door for the entry or special space in a customer’s home. In addition to the impressive size, the door opened and shut smoothly and easily. Simpson also offers plenty of customizable options when it comes to style or operations of these pivot doors. Exciting stuff to see from a wood door and truly a differentiating feature!

Neuma Doors

The next stop on the floor were our friends from Neuma Doors, makers of high quality fiberglass entry doors. These guys are known for the style and energy efficiency when it comes to their gliding door systems, and that portion of their display was a big focus of visitors during our time there. A popular topic was Neuma’s Full Lite Gliding Panel door system, as natural light and a maximum viewing area continue to be top priorities for customers in the market.

Therma-Tru & LARSON Doors

Certainly one of the most impressive and comprehensive designs for a booth at all of IBS this year was the one that featured Therma-Tru, Larson Doors, and other products. The massive display offered examples of different Therma-Tru products, with the highlight for most attendees being the massive Veris door display that featured the product’s ability to fold and slide, creating an epic entry option for porches or backyard. Another big hit was the English-style garden display, with its impressive entry door and panel of windows. A big theme for Therma-Tru and Larson in 2024 is connecting the indoors to the outdoors, and they certainly showed off their capabilities to do so!

IBS has us excited for what is to come this year in terms of styles and functionality in the door category. For more information on any of these products, connect with a Lumbermen’s door sales representative.

4 Steps to Elevating Your Decking Sales

Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2024. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]

Taking Door Frames To The Next Level

Recently, Lumbermen’s took a group of dealer partners on a tour of GM Wood Products, a manufacturer that specializes in high performing door frame components. The group was impressed by what they saw from GM in terms of the company’s capabilities and offerings for 2024. GM Wood Products has a state of art facility with […]

3 Ways to Add Warmth with Stone, Beams and Wood Paneling Accents

When it comes to creating a cozy and inviting atmosphere in your home, few design elements rival the timeless appeal of natural elements like stone and wood. Not only do they bring a touch of elegance, but they also add warmth and character to any space. Here we explore the transformative power of these products [...]

Door Color Trends

            Time to talk door color trends and in this article, we shine a light on popular exterior door colors. Last year, we saw Black become the color of choice for homeowners when it came to painting their exterior door, and according to Fixr.com, Black was once again king in […]

Holiday Door Décor Recommendations

Spread some holiday cheer this season without scratching your beautiful front door! ‘Tis the season to decorate, and that means sprucing up your front door! As homeowners, we want the entryway to our home to appear merry and bright, especially when the in-laws arrive. Here are some holiday tips from Lumbermen’s Door Division to ensure […]


6 Advantages of Storm Doors

September 6th, 2023 by Adam Bradway

Storm doors are often an overlooked feature in many homes, yet they offer a wide range of benefits that can enhance both the aesthetics and functionality of your living space. Here we explore the many advantages of storm doors, from energy efficiency and security to natural light and improving indoor comfort.

Enhanced Energy Efficiency: Storm doors act as an additional barrier to the elements, helping to keep cold drafts and hot air out. This can result in improved insulation and reduced energy bills by preventing heat loss in the winter and heat gain in the summer.

Increased Security: Storm doors typically have sturdy frames and reinforced glass or screens, providing an extra layer of security for your home. They can deter break-ins and protect your main entry door from damage.

Improved Ventilation: Many storm doors have interchangeable glass and screen panels. This allows you to enjoy fresh air while keeping insects out during warm months. Proper ventilation can help maintain indoor air quality and reduce the need for air conditioning.

Natural Light: Storm doors with glass panels allow natural light to enter your home, brightening up your entryway and reducing the need for artificial lighting during the day.

Extended Door Lifespan: Storm doors shield your main entry door from harsh weather conditions, such as rain, snow, and UV rays. This protection can extend the lifespan of your primary door, saving you money on potential replacement costs.

Easy Installation: Many storm doors are designed for easy installation, making them a convenient and cost-effective home improvement project.

In summary, storm doors provide multiple benefits, ranging from energy savings and security to improved comfort and aesthetics. They are a practical and worthwhile addition to many homes, particularly in regions with extreme weather conditions.

Now through October 31, 2023, you can enjoy 5% savings on storm doors by Therma-Tru and Gerkin.

Ask your Sales Rep for more details!

4 Steps to Elevating Your Decking Sales

Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2024. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]

4 Steps to Elevating Your Decking Sales in 2024

Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2024. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]

Taking Door Frames To The Next Level

Recently, Lumbermen’s took a group of dealer partners on a tour of GM Wood Products, a manufacturer that specializes in high performing door frame components. The group was impressed by what they saw from GM in terms of the company’s capabilities and offerings for 2024. GM Wood Products has a state of art facility with […]


State of the Industry: Mid-Year Market Outlook

July 27th, 2023 by Caleb Hodgkinson

In this Q&A, Shawn Montague, VP of Building Materials, shares his perspective on the current state of the industry and offers advice for addressing economic concerns.

He also offers some predictions for 2024 and encouragement on how to proceed with optimism!

 

Q: You spend a lot of time visiting and meeting with Dealers. As the second half of the year is upon us, what feedback are you receiving from them related to their businesses and the state of the industry? 

The general consensus is that the 2nd half of the year has the ability to be stronger than the 1st half. Crazy to think about! Most of us were sitting here in early Q1 wondering what was 2023 going to yield us and after grinding out the first couple months, I think we are all pleasantly surprised. Demand remains strong on the R&R side of the business and new construction continues to strengthen as well. Builder confidence in the market for newly-built homes in June rose five points to 55, according to the NAHB. This marks the sixth straight month that builder confidence has increased. Additionally, we are seeing builders reduce their home prices to bolster sales and there are signs that we are nearing the end of the tightening cycle on rates.

We will continue to face some headwinds but it is nothing we haven’t already been through. Rates continue to be unpredictable and product inventory levels are starting to flush up out in the market. Flush inventory levels usually create price wars from time-to-time that we all have to be sensitive to. Overall, the 2nd half of 2023 looks positive for us all.

Q: Operating costs continue to rise. What advice do you have for Dealers to help maximize their spend?

I would encourage everyone to refer back to this last article we published and re-visit that. Not much will change…in fact, I would encourage Dealers even more now than ever to not be afraid to sit down with a distributor partner (biased towards Lumbermen’s, of course 😀). Carve out win-win scenarios for the remainder of the year. I just sat down with a strategic customer last week and created a campaign to help grow incremental share for both of us the rest of the year. This type of strategic thinking is part of the new normal. Some of the continued headwinds we will face the remainder of 2023 will extend into 2024, which means it is an opportunity for people to work together to create mutually beneficial scenarios.

Q: What is something that you see as a missed opportunity for Dealers?
Hard to really put my finger on this because we have so many seasoned Dealers out there run by really great people. However, if there is one thing I have to say it would be to partner with Lumbermen’s on a Dealer Event. If your business is one of the lucky ones that has taken advantage of this opportunity, you know what I am talking about. To date this year, we have held 16 events and helped get in front of over 700+ contractors, builders, remodelers, etc. Our goal with a Dealer Event is to create a memorable experience for all who attend and give our Dealers and Vendors the opportunity to educate the market on the products we service. It is an absolute HOMERUN of a time investment. Dealers are missing out if they have not experienced one of these yet.

Q: Any predictions for 2024?
I am not going to take the easy way out on this and say the predictable, “you’re guess is as good as mine…”.  I could be wrong, but I think we are in for a slower version of 2023. This year we are seeing more seasonality to the business.  Seasonality can be a good thing if we are good stewards of inventory, labor, and time. But it can also sneak up on you come month-end. We are seeing price stabilization in specialty building products, which could go away in 2024. Price increases were limited so far this year (unless you are in Roofing 😀) but overall, inflation was limited.  This might go away in 2024, and that is not necessarily a bad thing. Sometimes these increases create opportunities to work together and find ways to be creative. I believe we will all need to continue to find ways to gain share, educate the market, and get closer to the build process to see where we can help.

Q: While those who know you appreciate that you’re a straight shooter, you’re also an optimist. Can you end with some encouraging words for those in our industry as we look forward to the rest of the year and beyond? 
HAVE FUN! What an amazing time to be in our industry. Coming off of a few years where the demand was infinite and supply was finite, I’m not sure that was any “fun.” We found ourselves saying “NO” more than “YES.” We were constantly fighting the decisions between when do we wear masks, how do we handle whatever new situation was given to us that day, and why is there no one that wants to work?!?! What we are going through right now is the bridge between COVID and the new normal. This is a fun and exciting time to be a Leader in our industry. The workforce is a bit more plentiful, masks are a thing of the past (fingers crossed), and we are able to get back out there and strategize for growth. The future here at Lumbermen’s is bright and my hope is that it is for you too!

4 Steps to Elevating Your Decking Sales

Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2024. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]

4 Steps to Elevating Your Decking Sales in 2024

Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2024. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]

Taking Door Frames To The Next Level

Recently, Lumbermen’s took a group of dealer partners on a tour of GM Wood Products, a manufacturer that specializes in high performing door frame components. The group was impressed by what they saw from GM in terms of the company’s capabilities and offerings for 2024. GM Wood Products has a state of art facility with […]