Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.

Every year, Las Vegas welcomes members of the building industry to the International Builders Show, and Lumbermen’s was there, along with thousands of other folks from around the world! There is so much to see and do, it is hard to take it all in, so here are some highlights from our friends in the Door industry and what they are excited about in 2024.

Simpson Door Company

One of the first booths we visited was Simpson Door Company, producers of some of the best wood doors in North America. The display that immediately caught our eye was the pivot door system, featuring a Monster XL-sized door for the entry or special space in a customer’s home. In addition to the impressive size, the door opened and shut smoothly and easily. Simpson also offers plenty of customizable options when it comes to style or operations of these pivot doors. Exciting stuff to see from a wood door and truly a differentiating feature!

Neuma Doors

The next stop on the floor were our friends from Neuma Doors, makers of high quality fiberglass entry doors. These guys are known for the style and energy efficiency when it comes to their gliding door systems, and that portion of their display was a big focus of visitors during our time there. A popular topic was Neuma’s Full Lite Gliding Panel door system, as natural light and a maximum viewing area continue to be top priorities for customers in the market.

Therma-Tru & LARSON Doors

Certainly one of the most impressive and comprehensive designs for a booth at all of IBS this year was the one that featured Therma-Tru, Larson Doors, and other products. The massive display offered examples of different Therma-Tru products, with the highlight for most attendees being the massive Veris door display that featured the product’s ability to fold and slide, creating an epic entry option for porches or backyard. Another big hit was the English-style garden display, with its impressive entry door and panel of windows. A big theme for Therma-Tru and Larson in 2024 is connecting the indoors to the outdoors, and they certainly showed off their capabilities to do so!

IBS has us excited for what is to come this year in terms of styles and functionality in the door category. For more information on any of these products, connect with a Lumbermen’s door sales representative.