Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate customer interactions. Additionally, it encourages prospective buyers to easily connect with local dealers, streamlining the transition from online exploration to in-person transactions.
Don’t Let Customers Pass You By: Keep Your Google Business Profile Fresh
An estimated 92% of all online search traffic happens via Google, which is why it is so important to make sure that your business is easy to find with robust and correct information.
Why Do Entry Doors Leak—And What Can Be Done About It?
Few things are more frustrating for a homeowner—or for the Dealer or installer involved—than discovering that an entry door is leaking. It’s especially concerning during heavy rainstorms, which are common in the hot summer months.
Snap, Store, Share: A Simple Marketing Habit for Builders
For builders and contractors, the busy season often leaves little time for anything beyond the work at hand. But while your crews are pounding deck boards, raising frames, and wrapping up beautiful transformations, you’re also surrounded by a powerful marketing asset: your jobsite.
Culture, Challenges, and Opportunities: A Q&A with Jeff Malloch, VP of Building Materials
Eight months into his new role, Lumbermen’s VP of Building Materials Jeff Malloch discusses the company, market trends, and dealer opportunities.
Spring for Storm Doors—2 Great Options from Larson & Lumbermen’s
After a long, dark winter, Midwest homeowners are eager for fresh air and sunlight, making spring the perfect time to promote storm doors to your customers.Lumbermen’s proudly offers a comprehensive inventory of Larson Storm Doors, ensuring we are your go-to source for their products.
3 Strategies to Grow Your Decking Business
Growing your decking business requires more than just quality craftsmanship—it takes strategic planning and effective customer engagement. Whether you’re looking to attract new clients, improve your sales approach, or enhance your brand’s visibility, having the right tools and knowledge at your disposal is essential. Here we explore three key strategies to help you expand your reach and increase your success.
4 Reasons Dealers Should Use Email Marketing to Connect with Customers
When meeting with Dealers to talk about marketing, I usually ask if they are using email marketing. Often, they aren’t—despite having a decent list of names and email addresses. The truth is, email marketing is a powerful tool for strengthening relationships with customers.
4 Steps to Elevating Your Decking Sales
Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we’ll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2025.
Q&A with Shawn Klysen, Senior Sales Advisor, Minnesota Door Division
As part of Lumbermen’s exciting expansion of Door Manufacturing and Distribution operations in Minnesota, we were thrilled to welcome Shawn Klysen to our team as Senior Sales Advisor in December.
In this Q&A, Shawn shares his insights on the industry, his plans for driving success in Minnesota, and what excites him most about joining the Lumbermen’s family.
Preventing Frost and Condensation: Tips for Homeowners with Therma-Tru Entry Doors
When temperatures drop to zero degrees or below, it’s common for door dealers to receive calls from homeowners concerned about condensation and frost forming on their windows and doors. Aluminum components like ADA sills and astragals are more likely to form frost during these conditions due to the transference of exterior cold, mixed with warm moist air in the home.