Industry Articles

Industry Articles

4 Steps to Elevating Your Decking Sales

Decking season is upon us and if the forecasts are accurate, the opportunities will be immense. In this article, we'll share actionable steps and valuable insights to help you elevate your sales game and drive success in 2025. Step 1: Revamp Your Space One of the most impactful first impressions you can make on potential [...]

Q&A with Shawn Klysen, Senior Sales Advisor, Minnesota Door Division

As part of Lumbermen's exciting expansion of Door Manufacturing and Distribution operations in Minnesota, we were thrilled to welcome Shawn Klysen to our team as Senior Sales Advisor in December. With over 39 years of experience in the building materials industry and a deep understanding of the Minnesota market, Shawn’s unmatched expertise and passion make [...]

Preventing Frost and Condensation: Tips for Homeowners with Therma-Tru Entry Doors

When temperatures drop to zero degrees or below, it's common for door dealers to receive calls from homeowners concerned about condensation and frost forming on their windows and doors. Aluminum components like ADA sills and astragals are more likely to form frost during these conditions due to the transference of exterior cold, mixed with warm [...]

Rethinking Relationship Building: Creating Unique Experiences Beyond the Golf Course

When Katie Ostreko, VP of Sales and Marketing for Quality Edge, and I get together, our conversations cover a lot of ground—new products, marketing strategies, and our families. During a lunch outing this past summer, I casually asked if she played golf. “Noooo!!!” she replied, which made me smile and feel an even stronger connection. [...]

4 Strategies to Boost Storm Door Sales

As the weather cools and we prepare for what’s predicted will be a particularly cold winter, now is a great time to promote your storm door offerings. In this article, we share actionable steps and valuable tools to help you elevate your sales game and drive sales! As the weather cools and we prepare for [...]

4 Simple Tips to Elevate Your Marketing

As the summer busy season starts to wind down, now is a great time to think about the things you wish you had more time for, like marketing! It can feel daunting at first but with a little “off season” preparation and planning, your brand is sure to gain more recognition and loyal customers. We [...]

Lumbermen’s & Therma-Tru Launch Social Media Campaign Aimed to Drive Leads to Dealer

Lumbermen’s and Therma-Tru have recently initiated a dynamic social media campaign with the goal of enhancing customer engagement and increasing sales leads for dealers. This approach uses digital marketing strategies to emphasize the distinctive qualities and benefits of their products. The campaign cleverly combines engaging content with targeted advertising to improve dealer visibility and stimulate [...]

Enhancing Your Showroom with Inspirational Product Displays

SHOW, don't just Tell. This is a business slogan that resonates throughout our industry when it comes to selling building materials. Customers having the ability to handle a roof shingle, see the exact shade of brown on a deck board, or test the sturdiness of a piece of siding can make all the difference when [...]

Navigating Your Business in Uncertain Times

While the ride in the building materials industry has been pretty incredible the past couple of years, the truth is that a potential slowdown is looming. We can hope for changes addressing inflation and high interest rates, but in the meantime the focus should be on what you can control. Choose to take this time to finally [...]

Unlocking Innovation: Door Industry Highlights from the International Builders Show 2024

Every year, Las Vegas welcomes members of the building industry to the International Builders Show, and Lumbermen’s was there, along with thousands of other folks from around the world! There is so much to see and do, it is hard to take it all in, so here are some highlights from our friends in the [...]

6 Advantages of Storm Doors

Storm doors are often an overlooked feature in many homes, yet they offer a wide range of benefits that can enhance both the aesthetics and functionality of your living space. Here we explore the many advantages of storm doors, from energy efficiency and security to natural light and improving indoor comfort. Enhanced Energy Efficiency: Storm [...]

State of the Industry: Mid-Year Market Outlook

In this Q&A, Shawn Montague, VP of Building Materials, shares his perspective on the current state of the industry and offers advice for addressing economic concerns. He also offers some predictions for 2024 and encouragement on how to proceed with optimism!   Q: You spend a lot of time visiting and meeting with Dealers. As [...]